Picture this: You’re at a networking event. Someone asks what you do. You take a breath and launch into your carefully crafted elevator pitch.
Three minutes later, they’re nodding politely while mentally planning their escape route to the cheese table.
Sound familiar?
Here’s the brutal truth. Your marketing message is confusing people. And confused people don’t buy.
The Problem Isn’t Your Product (It’s Your Pitch)
You know what you do. You’re brilliant at it. Your clients love working with you. But when it comes to explaining your business in a way that makes people go “YES, I need that,” something gets lost in translation.
Maybe you’re using industry jargon that sounds impressive but means nothing to your audience. Maybe you’re trying to be everything to everyone. Or maybe you’ve just been so close to your business for so long that you’ve forgotten what it’s like to hear about it for the first time.
This is causing your dream clients to scroll past your content, leave your website after 10 seconds, or worse, go to a competitor who explains things better.
Not because you’re not good enough. Because your message isn’t clear enough.
Why Clear Marketing Messaging Matters
When your marketing messaging is muddy, everything else suffers:
Your website converts poorly because visitors can’t figure out what you do in the first 5 seconds.
Your social content gets ignored because people don’t understand how it relates to their problems.
Your sales calls drag on because you spend half the time explaining what you actually offer.
Your referrals dry up because even your biggest fans can’t explain what you do to their friends.
Clear messaging isn’t just about sounding professional. It’s about making it stupidly simple for people to understand why they need you.
The 20-Minute Fix
Most messaging guides want you to soul-search for weeks about your “brand purpose” and “core values.” We’re not about that life.
Instead, we built something that cuts through the noise and gets straight to the point. The Mini Message Makeover takes 20 minutes and walks you through three simple steps:
Step 1: What Do You Actually Do?
Not what your LinkedIn bio says. Not what your website claims. What do you actually help people accomplish? In one sentence.
Step 2: Why Should Anyone Care?
What’s the real transformation you create? Not just the deliverables, but the actual outcome that makes people’s lives better. This is what separates you from everyone else claiming to do the same thing.
Step 3: What Should People Do Next?
Your call-to-action needs to be so obvious that a tired person scrolling on their phone at 11 PM still gets it. Simple. Clear. Repeated everywhere.
The Magic Happens in the Alignment
Here’s what most people miss: consistency. You craft the perfect message, then use it once and forget about it.
Your bio says one thing. Your website says another. Your social posts are all over the place. Your email signature is from 2019.
The Mini Message Makeover comes with a checklist to align everything. Same message, same energy, everywhere people find you.
Stop Making People Work So Hard
Your audience shouldn’t need a jargon translator to understand what you do. They shouldn’t have to piece together clues from your Instagram stories and website footer to figure out if you can help them.
Make it easy. Make it obvious. Make it impossible to misunderstand.
Because when your marketing messaging is crystal clear, everything else gets easier. Your content resonates. Your website converts. Your sales calls flow. Your referrals multiply.
People stop asking “wait, what do you do again?” and start asking “where do I sign?”
Ready to Stop Confusing People?
The Mini Message Makeover is free, takes 20 minutes, and will give you:
→ A snappy one-liner that explains what you do
→ A crystal-clear call-to-action you can use everywhere
→ Message alignment across your socials, site, and email
Everything you need to turn browsers into buyers.